ViacomCBS Sets Launch Of EyeQ, A Comprehensive Offering For Advertisers

deadline.com:

Dade Hayes Finance EditorAiming to further streamline its offerings for advertisers across its portfolio, ViacomCBS has set the launch of ViacomCBS EyeQ a platform billed as a “single transactional point of entry” to its digital video content.Advertising reach across broadcast and cable television, streaming and digital video was a big part of why Viacom and CBS merged last December.

ViacomCBS EyeQ, due to roll out this fall, unites assets like BET, CBS, CBS All Access, CBSN, CBS Sports HQ, Comedy Central, MTV, Nickelodeon, Paramount Network, Pluto TV and VH1.

It lets buyers access a total viewing audience of 50 million full-episode monthly unique viewers in the U.S., and 150 million across all content and devices. “The launch of EyeQ marks.