Bob Bakish film pandemic exclusive Bob Bakish

ViacomCBS CEO Bob Bakish On Theatrical Movie Windows: 45-Day Exclusive Is “Overall Direction” For Paramount, But “Fluid” Covid Situation Will Keep Streaming In Mix

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ViacomCBS CEO Bob Bakish acknowledged the Covid operating environment for Paramount Pictures is “a bit fluid” but said the studio is keen to preserve a theatrical window.Speaking to Wall Street analysts during the company’s second-quarter earnings call, Bakish said the plan is to evaluate movies “case by case.” But he reaffirmed the company’s preference for a 45-day exclusive theatrical window, with a “fast follow” to the pay-1 window, which now means streaming on Paramount+.

A Quiet Place, Part II is the marquee (and only) release to try out the model. The sequel hit theaters in May and became the first title to pass $100 million domestically during the pandemic.

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