EXCLUSIVE: Pluto TV, which was founded in 2014, has become a $1 billion-a-year business a year ahead of schedule.The free streaming service’s parent company, ViacomCBS, confirmed the annual revenue milestone during its second-quarter earnings call with analysts.
CEO Bob Bakish had previously signaled the billion-dollar mark would be hit in 2022. Viacom acquired Pluto for $340 million in cash in January 2019, months before reuniting with CBS.“The power of Pluto TV is unquestionable,” Bakish said on the call, saying it will “comfortably” hit the $1 billion threshold this year.
He noted that the U.S. version now has 200,000 hours of programming available, a level that has doubled in the past year.Pluto’s free, ad-supported offering is now
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