Call it Operation Reboot. When the 77th Venice Film Festival kicks off Sept. 2, its goal will be nothing less than restarting the international film sector, an industry the coronavirus lockdown has put into an economically induced coma. "No one can afford to stay in lockdown much longer," says Venice festival director Alberto Barbera. "Theaters need to reopen soon, and they need to get good films to attract audiences back again." Barbera knows he’s taking a risk.
Venice will be the first major festival to be held sincethe pandemic went global. SXSW, Telluride and Cannes (exceptfor the Virtual Market) all were canceled.
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