Universal and US cinema chain AMC strike up Video On Demand deal
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nme.comTrolls World Tour led to AMC saying they would not screen films distributed by Universal once cinemas reopened after the coronavirus lockdown.The dispute came after Universal announced that it would release films “on both formats” (digitally and in cinemas) after the lockdown was over, considering the “viability” of on-demand releases.Things now seem to have been patched up between the two companies as a new deal will see them sharing access to big movies.The move allows Universal to release its films on Premium Video On Demand (this will generate about $20 per rental) within three weeks of their debut in cinemas.
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