TV Ratings And Box Office Numbers Grow Increasingly Fuzzy As Nielsen And Rivals Grapple With Streaming Boom
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deadline.comNumbers, those longtime pillars of the entertainment business, determiners of pay scale and quantifiers of the hot and the not, are vanishing from public view.Streaming’s inexorable takeover of the industry has altered the once-straightforward process of measuring the performance of TV programs and movies.
Of course, there has been grumbling for decades about Nielsen’s methods or the validity of box office projections, but there was generally some kind of verdict once a show aired or a movie opened.
Today, not so much.As companies transact directly with consumers and don’t always put advertising at the center of their calculations, viewership stats have become more elusive than at any time in the past few decades.
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