TikTok Now Has Short-Term Licensing Deals With the Major Labels
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billboard.comTikTok has struck short-term licensing deals with Universal Music Group, Sony Music and Warner Music Group, multiple sources tell Billboard, as the rapidly growing video-making app continues to establish itself in the music industry.
But it still has a ways to go.Sources close to the situation say the deals with major labels are notably shorter than the 18-24 month agreements that labels usually strike with technology companies -- in part so that the rapidly developing social network and the major labels can continue to negotiate the finer points of longer-term deals.
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