Ellise Shafer editorWhen it comes to social media, Def Jam Recordings is No. 1.No, really — the Universal Music Group label boasts the largest number of followers on Instagram, Twitter, Facebook and YouTube as well as the highest engagement rate of the major labels, according to analytics gathered by Def Jam, beating Atlantic, Interscope, Columbia, Warner and Republic, among others.
Its latest conquest: TikTok, where the Def Jam account, which was launched at the end of February, has already amassed over 150,000 followers and two million likes.Def Jam’s TikTok strategy is simple: use what you already have.
With an impressive roster of artists at the label’s disposal — Kanye West, Justin Bieber, Pusha T, 2 Chainz, Teyana Taylor, Jhené Aiko,.
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