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16.07.2020 / 22:17

Def Jam Leads the Major Labels in Social Media Reach; Here’s Why

Ellise Shafer editorWhen it comes to social media, Def Jam Recordings is No. 1.No, really — the Universal Music Group label boasts the largest number of followers on Instagram, Twitter, Facebook and YouTube as well as the highest engagement rate of the major labels, according to analytics gathered by Def Jam, beating Atlantic, Interscope, Columbia, Warner and Republic, among others.

Justin Bieber city Columbia dance Instagram social song Music

07.07.2020 / 07:45

TikTok Now Has Short-Term Licensing Deals With the Major Labels

TikTok has struck short-term licensing deals with Universal Music Group, Sony Music and Warner Music Group, multiple sources tell Billboard, as the rapidly growing video-making app continues to establish itself in the music industry. This means there won’t be any disruptions from the major labels pulling content in the near future, which is crucial for its growth at a time when more people are looking for ways to pass the time while the coronavirus pandemic has much of the world staying home.

social song record Music licensing

07.07.2020 / 07:02

TikTok Now Has Short-Term Licensing Deals With the Major Labels

TikTok has struck short-term licensing deals with Universal Music Group, Sony Music and Warner Music Group, multiple sources tell Billboard, as the rapidly growing video-making app continues to establish itself in the music industry. But it still has a ways to go.Sources close to the situation say the deals with major labels are notably shorter than the 18-24 month agreements that labels usually strike with technology companies -- in part so that the rapidly developing social network and the major labels can continue to negotiate the finer points of longer-term deals.

social reports record Music licensing

07.07.2020 / 07:00

TikTok Now Has Short-Term Licensing Deals With the Major Labels

TikTok has struck short-term licensing deals with Universal Music Group, Sony Music and Warner Music Group, multiple sources tell Billboard, as the rapidly growing video-making app continues to establish itself in the music industry. But it still has a ways to go.Sources close to the situation say the deals with major labels are notably shorter than the 18-24 month agreements that labels usually strike with technology companies -- in part so that the rapidly developing social network and the major labels can continue to negotiate the finer points of longer-term deals.

social reports record Music licensing

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