Karl Lagerfeld stepped briefly off Mount Olympus to design a collection for H&M? Oooff, the fanfare. Ads on TV, campers outside the store, an immediate sell-out.This was back in 2004 when Lagerfeld was arguably the most famous name in fashion (apart from H&M).Since then the Swedish chain’s designer collaborations have set the benchmark for imagination and verve, democratising big starry names on the brink of becoming cool again (Donatella Versace), darlings of the avant-garde (Comme des Garçons), eco innovators (Stella McCartney) and front-row cults (Isabel Marant).
The idea was always to create a sense of specialness. An H&M collaboration was as much about educating as it was about creating a fashion high street moment.If you thought.
Read more on telegraph.co.uk