Maria Tash (she counts the lobes of Beyoncé, Gwyneth Paltrow and Jessica Alba as her happy clients) has been quietly gathering steam for the past couple of years, with editors on the front row and the A-list on the red carpet fully embracing the look.
The key thing that stops this look from being too punkish is the jewellery worn; dainty, delicate jewels are the norm, rather than oversized, garish trophy danglers, making for a pretty, feminine aesthetic.
We caught up with the lady who started it all to find out everything you ever wanted to know about getting your ears pierced multiple times.
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