Broadway producers are joining forces with one another, with unions, and even with Oprah Winfrey to urge potentially jittery theatergoers back into seats, with a new marketing campaign called “This Is Broadway” set to launch on Monday.A centerpiece of the campaign, which is sponsored by the Broadway League, will be a two-and-a-half-minute video featuring past and current Broadway shows – around 100 in all – melding current and archival clips encompassing 735 stars (including Hugh Jackman, Bruce Springsteen, Lin-Manuel Miranda, Sara Bareilles, Billy Porter, Angela Lansbury, Ethel Merman, James Earl Jones and Denzel Washington).According to the League, the effort marks the first time that the archival footage was made available to the
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