Their findings, published in the Christmas issue of The British Medical Journal, found that the song’s hopeful lyrics about finally wanting to “be alive” and not wanting to “die anymore” had a massively positive impact on suicide prevention.Study authors used Twitter posts to determine “audience attention” to the song in the 34 days following the song’s release, the 2017 MTV Video Music Awards and the 2018 Grammy Awards as well as the number of National Suicide Prevention Lifeline calls in that period, according to a press release.
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