In the campaign to urge consumers to return to movie theaters — which reopen in earnest this weekend in the U.S. after a five-month shutdown — the National Association of Theatre Owners on Friday announced a nationwide set of health and safety protocols in the era of COVID-19 that include requiring masks.
CinemaSafe was revealed just as the major circuits in the U.S. begin flipping on the lights after a devastating hiatus. This weekend, the Russell Crowe road-rage thriller Unhinged — the first new wide release to hit the big screen since the pandemic began — opens in more than 2,000 theaters (New York and Los Angeles cinemas remain dark, however).
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