Amid widespread closures of movie theaters in the U.S., the National Association of Theatre Owners, the exhibition industry’s trade organization, is predicting that customers will return after the coronavirus pandemic has abated. “No one can precisely predict when public life will return to normal, but it will return,” NATO said Tuesday in a statement.. “The social nature of human beings – the thing that exposes us to contagion, and that makes it so difficult to change behavior in response to pandemic threats – is also the thing that gives us confidence in the future.
People will return to movie theaters because that is who people are.” The statement continued, “In the uncertain, difficult economy ahead, movie theaters will fill the role
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