Malina Saval Associate Editor, FeaturesIn Jan. 2020, Israeli pop duo Static & Ben El (Liraz Russo and Ben El Tavor) teamed up with Grammy-winning multi-hyphenate Pitfull on “Further Up (Na, Na, Na, Na, Na),” a bouncy interpolation of reggae artist Ini Kamoze’s 1994 hit “Here Comes the Hotstepper.” The track, which features a version of the “Na Na Na Na Na” chorus — an arena anthem all over the world — was the inaugural release from Saban Music Group, and garnered nearly 40 million views on YouTube and 80 million streams across various music platforms.
It was a noteworthy collaboration in that it marked a winning pairing of two musical identities that complemented each other — Latin and Middle Eastern melodies and rhythms. “Further Up” got.
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