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The real reason James Bond wears an Omega watch - the link goes further than you'd expect

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telegraph.co.uk

No Time To Die follows suit, with a new burly diving watch, the Seamaster Diver 300M 007 Edition, keeping time.But why Omega?

In the books and in the early films, Bond wore a range of watch brands. Sure, there's a long-standing marketing agreement between Omega and Eon Productions, the UK-based production company that makes the 007 films, but the connection goes deeper than that.

The venerable Swiss marque is actually a fitting choice for a British civil servant and former naval officer.As legend has it, when the Bond franchise was rebooted in the 1990s, with Pierce Brosnan donning the tuxedo, costume designer Lindy Hemming chose Omega on the basis of a watch worn by one of her father's Royal Navy friends.

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