There was a time—not that long ago, in fact—where a new Marvel Studios release fell into a bit of a routine. The film would get marketed all over the place, box office analysts would try to figure out which records it would break, and early reactions would praise the studio and the characters as invincible.
Well, that time has come and gone, and now, box office projections are low, the SAG strike prevents the type of marketing we expect, and early reactions are, well, muted.
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