EXCLUSIVE: Despite the severe ratcheting down of movie theaters during the pandemic in recent weeks, Universal is standing strong with a robust global promotional campaign behind their DreamWorks Animation sequel The Croods: A New Age which opens today at 2,211 theaters.While the marketing spend on domestic wide releases has been in the single digit range recently, especially with cinemas in ad hubs like New York City and Los Angeles still closed, iSpot reports that Universal has spent around $26.5M on Croods: A New Age TV spots to date.
The depressed ticket sales we’ve seen lately stem from the low amounts of money which distributors are expending to promote their films.
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