This year’s summer blockbuster season is over before it even truly began. The Mulan remake has been indefinitely delayed, Tenet has been removed from the release schedule, while big franchises like Bond and Ghostbusters have suffered delays too.The only certain thing seems to be uncertainty right now.
No one knows anything for sure, including the film studios that usually gamble millions of dollars and thousands of careers on getting the timing of big releases exactly right.
Where roomfuls of marketing strategists would normally be busy looking for the best way to avoid clashes and wring the most money out of bored families on rainy summer afternoons, the same people are now on frantic Zoom calls trying to compare the infection rates of.
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