Hermès. It’s the oldest of all the luxury grande dames, founded in 1837, and if it suddenly announced, for example, a renegade new sportswear direction or Tiktok star as brand ambassador, we’d know we really were in the upside down.
Thankfully, for its recent digital presentation, in lieu of the regular spring/summer show that usually takes place in June, Veronique Nichanian, artistic director of the house's menswear, proved herself the steadiest of hands at the tiller.
The unanimous decision across the menswear spectrum is that, despite the current maelstrom and the travel difficulties, summer is very much on.
Read more on telegraph.co.uk
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