A post shared by Telegraph Fashion (@telegraphfashion)Selling and buying pre-used is increasingly the model for the fashion industry – part of the circular economy.
Circular includes rental. Carrie Johnson’s decision to wear a rented wedding dress last weekend from mywardrobehq.com, for which she paid the fiscally prudent sum of £45, has already given a huge boost to that market.
Before the first lockdown, I was going to put all my cocktail and party dresses on one of the rental sites – I just don’t wear them enough to justify the space they take up.
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