If Only If was the brainchild of Issy Falkner. Now, handed down to the trusty watch of her daughter, Emily Campbell, this is a brand that is fast becoming the new kid on the block.
Timeless styles, soft, natural materials and feminine silhouettes are the quietly brilliant combination that sets this apart from louder names on the nightwear scene.
More than that, there is a cross-generational appeal, started by Falkner and enhanced by Campbell through the brand’s recent social-media growth. “Our designs really do appeal to every generation,” says Campbell.
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