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Joe Biden
Joseph Robinette Biden Jr. (born November 20, 1942) is an American politician who served as the 47th vice president of the United States from 2009 to 2017 and represented Delaware in the U.S. Senate from 1973 to 2009. A member of the Democratic Party, Biden is the presumptive Democratic nominee for president in the 2020 election. He unsuccessfully sought the Democratic presidential nomination in 1988 and in 2008.
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The beauty range inspired by Joe Biden to entice under-25s to vote
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telegraph.co.ukBiden Beauty, in honour of the Democratic candidate Joe Biden. Using the slogan 'Beat your face. Beat Trump', the brand aims to encourage young Americans to register and vote via a link on the beauty website.
According to the Pew Research Center, Generation Z is the most anti-Trump generation, and account for 24 million potential votes.
Although the brand is not officially connected to the nominee and his vice president running mate Kamala Harris, the brand founders reportedly sought and gained approval from Biden's team.
Read more on telegraph.co.uk
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