The £22.50 viral M&S trousers that women of all ages are desperate to get hold of
telegraph.co.uk£22.50 white linen trousers from Marks & Spencer had ‘gone viral’ on TikTok, the video-led social media platform beloved of the under-25s.
My first thought - forgive me editors - was that I should buy a pair before they sell out. Then, only after I’d failed in my mission, write about them.It probably comes as no surprise to the M&S buying team that linen trousers are popular; there are currently 60-odd pairs on its website.
When it comes to the M&S woman, linen trousers are about as safe a bet as floral midi dresses and well priced bras.But they probably didn’t see the Gen-Z shoppers coming.
This cohort is more likely to be found frequenting faster fashion behemoths Boohoo and Shein, while the more sustainably minded will be tapping Y2K era brands like ‘Jane Norman’ and ‘Kookai’ into the eBay search bar in the hope of unearthing some ‘vintage’ gems.
Read more on telegraph.co.uk
