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29 Fashion Brands Going Viral on TikTok Right Now

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www.glamour.com

P.S.: These are products—you don’t have to leave Glamour to buy them.Courtesy of brandCourtesy of brandLaunched in 2018, is known for its, well, matching sets.

In addition to sharing that put the brand's signature stretchy fabrics to the test, Set Active founder, often gives followers , every day office life, and their influencer strategy.Courtesy of brandCourtesy of brandWatch any number of Skims unboxing video or try-on hauls, and you'll notice one common thread: it's rave review after rave review.

In addition to its , user are shook by how good its looks on. Courtesy of brandCourtesy of brandWhen TikToker Hannah Schlenker posted in 2020 after joining the Aerie Fam, the brand's Crossover leggings sold out for weeks.

The second that other creators got their hands on the leggings, more videos poured in. Fast forward to today and you can find this now-iconic crossover waistband on plenty of different styles, from bike shorts to .

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