‘Tenet’ Spurs Private Watch Party Business Boom For Cinemark Theatres
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deadline.comAnthony D'Alessandro Editorial Director/Box Office EditorEXCLUSIVE: Chaotic times call for creative measures, and in the midst of a box office that’s been greatly impacted by the pandemic, not to mention the lack of major studio tentpoles, exhibition is thinking outside of the box to restore moviegoer confidence and encourage their return to the cinema.In a few words: Private watch parties.It’s another option that exhibitors like Cinemark have been offering moviegoers: The opportunity to privately rent a movie theater and watch it with a group of those individuals you’re comfortable with (~20 people) for the price of $99 for a catalog movie showtime upward to $150 for a new wide release.
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