Team GB's Olympics opening ceremony outfits could have gone so wrong – but they were surprisingly smart and patriotic
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telegraph.co.ukTokyo Olympics opening ceremony, which took place on Friday with just a handful of VIPs in the audience including US First Lady Jill Biden.Team USA, incidentally, got to wear Ralph Lauren.
Italy joined the Parade of Nations in Armani, Liberia wore Telfar (the It brand behind the so-called ‘Brooklyn Birkin’ bag) and Équipe France wore Lacoste.
Team GB in Ben Sherman doesn’t exactly fill one with excitement in the same way.The brand hasn’t always been viewed this way.
In the 1960s its shirting was synonymous with Mod culture, and in the 1980s part of the original skinhead uniform, along with Dr Martens boots and MA-1 bomber jackets, as depicted in Shane Meadows’ This Is England.As it turns out, Ben Sherman hasn’t done a bad job with the.
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