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Taylor Swift’s ‘Folklore’ Is No. 1 for a Sixth Consecutive Week, as Sales Enjoy an Uptick

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variety.com

Chris Willman Music WriterTaylor Swift’s “Folklore” continued its run at the top of the Rolling Stone album chart for a sixth consecutive week, as sales actually increased from week five.In the latest frame, “Folklore” collected 91,2000 album units, a figure that combines sales and streaming numbers.

That’s up from 87,400 album units the week before.Actual full-album sales in week six amounted to 42,900, an increase from 38,900 in week five.

In both of these weeks, independent record shops reported getting shipments of autographed “Folklore” CDs, designated as a gesture to help boost traffic for brick-and-mortar indies during the pandemic, though these would not have accounted for more than a small portion of Swift’s overall tally.

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