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Swatch revisits a childhood favourite: the Mickey Mouse watch

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telegraph.co.uk

Swatch has become the latest brand to celebrate Disney’s hero character by using his image on a timepiece. And, Swatch being Swatch, it has done so with extra flair, involving dial art from the studio of the late Keith Haring.

A long-time promoter of the idea of watch dial as canvas, Swatch has collaborated with artists including Kiki Picasso and David LaChapelle and, in 2018, the brand worked with Damien Hirst on another Mickey Mouse watch, which sold out in record time.Before his untimely death in 1990, acclaimed New York street and pop-artist Haring was a fan of Mickey (and of Swatch, too), often using stylised graphic images of the character in his art.

Read more on telegraph.co.uk
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