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Spice Girls Partner With Universal Music Group’s Bravado for 25th Anniversary Merch, Retail Licensing and Distribution
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variety.comMichele Amabile Angermiller In celebration of the Spice Girls’ 25th anniversary, the group has partnered with Universal Music Group’s Bravado for a wide-ranging deal spanning merchandising, direct-to-consumer products, touring, brand and retail licensing and distribution on a global scale.The girl group — comprised of original members Mel B, Emma Bunton, Melanie C, Geri Halliwell and Victoria Beckham — released its debut album “Spice” on Nov.
4, 1996 via Virgin Records and proceeded to take the world by storm with its succession of pop hits, a movie and its unifying message of girl power.
It went on toe become the top-selling girl group in music history.On Oct. 29, a new release, “SPICE 25,” arrives via UMG that features previously.
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