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Sony Debuts Sold-Out Drive-In Experience With Masks and Memorabilia

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hollywoodreporter.com

After announcing a new 12-film drive-in series on its Culver City lot on Wednesday, Sony Pictures kicked off the experience on Friday night with a showing of 2010's Grown Ups among colorful lights, masked staffers and classic movie props.

The screenings, which mark the first time a major studio lot has ever been turned into a drive-in, sold out within 24 hours of being announced after scheduling films for every Friday, Saturday and Sunday from Aug.

14 to Sept. 9. The socially distanced outdoor theater can hold about 75 cars and tickets were sold to the public via Atom Tickets for $30 per car.

Ahead of its first showing, guests were sent a list of safety precautions, including that vehicles could have no more than four people — all from the.

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