Snapchat Apologizes For Ill-Conceived Juneteenth ‘Smile And Break The Chains’ Filter!

perezhilton.com:

What was Snapchat THINKING?! The app removed a filter on Friday which was created to celebrate Juneteenth but ended up offending instead.

The filter asked users to smile in order to “break the chains” on the animation in honor of the holiday, which marks the actual date of the end of slavery in the US.

The criticism was rightfully harsh and swift, and now the company has issued an apology. Related: Rihanna Shames Snapchat For Joking About Domestic Violence With Ad Snap, the parent company, issued a statement to Variety via a company spokesperson: “A diverse group?” Hmm….

If you missed it early Friday morning before things went awry, take a look (below): One former Snap team member, @whoopthis on Twitter, expressed their frustration with