LitterLotto to incentivise customers to throw away their rubbish responsibly. It is also organising what it hopes will be the UK’s “biggest ever” litter pick, to take place in locations across the country this week.Louise Page, McDonald’s UK&I head of consumer communication and partnerships, said: “Littering is socially unacceptable.“For 40 years our restaurant teams have walked miles across the UK and Ireland each week, collecting other people's discarded litter.“But there is still work to be done, and we are committed to finding innovative ways to make it easier than ever before to keep our communities clean.“Our partnership with Roadchef is a perfect example of how we are changing the way drivers dispose of their litter, by creating bins perfect for their vehicle height.“We believe this truly will make a huge difference to motorway litter and road safety.”Amanda Mason, from Roadchef, said: “Making it easier for lorry drivers to dispose of their litter will help reduce the amount that ends up on the UK’s motorways - which can be a danger to other road users as well as damaging to the environment.”.
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