Roku Makes Aggressive Bid to Take TV’s Ad Dollars
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variety.comBrian Steinberg Senior TV EditorJust as TV networks are starting to see new opportunities to snare much-needed ad cash, their digital competitors are going after the money as well.Roku, the popular streaming-video interface, will on June 22 kick off a series of presentations to advertisers from digital companies known as the “NewFronts.” In a more typical year, the “NewFronts” take place before a series of “upfronts,” or Madison Avenue showcases from TV networks.
Like TV’s “upfront” showcases, the “NewFronts” had to be scrapped and retooled for a pandemic-tossed era in which advertisers and executives can’t convene.In a normal time, the digital players would have made their pitch before the TV networks.
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