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Roku Leans Into Exclusive Content in Newfront Pitch
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hollywoodreporter.comRoku, the market leader among streaming device makers, has long pitched itself as the overarching platform of streaming TV, a place to find content from any network or content company.
That basic pitch isn’t changing, but if this year’s Newfront pitch to advertisers is any indication, the company is leaning more heavily into exclusive content, as it seeks to bolster its advertising business.
At the core of Roku’s content push are a few key elements: The former slate ofQuibishows (now rebranded as “Roku Originals”), content from This Old House, which Rokuacquired in March, and original content created through itsnewly launchedcontent studio.
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