The marketing campaign around Amazon MGM’s “Road House” release has been a mess and a bare-knuckle brawl since the beginning.
On the same day that it was announced that the reimagining of the ’80s classic, starring Jake Gyllenhaal, would premiere at the SXSW Film & Festival in March, the film’s mercurial director, Doug Liman, announced he would be boycotting the premiere because Amazon was refusing to release the film theatrically.
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