RICHARD Madeley has insisted that his new blond hairdo is "100% natural" - crediting the Florida sunshine for his eye-catching new look.
The 63-year-old star sparked speculation that he'd reached for the peroxide when he debuted his new lighter locks last month, but the TV favourite has insisted that this is not the case.
Richard has claimed that when he was born he had hair as blond as Prime Minister Boris Johnson, and a two-week holiday in the US earlier this year lightened his 'do naturally.
He shared: "It is completely natural, nothing to do with a bottle. You don't have to believe me, but it's true. "If I was dyeing my hair I'm sure it would go green, I wouldn't know how to do it." Richard added to The Mirror: "I was born Boris blond..
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