Dade Hayes Finance EditorEXCLUSIVE: Quibi’s struggles since launching in April did not stem from a lack of promotion.
As it looks for a rebound after a pause for reassessment, new third-party research provided to Deadline shows the startup is starting to blow the trumpets again, only in a different key.Looking to break through in a crowded streaming field, Jeffrey Katzenberg’s startup bought multiple TV ad slots on the Super Bowl and the Oscars following a splashy presentation in Las Vegas at CES.
The return on that investment hasn’t fully materialized. In its first 90 days, during a free trial period, the streaming app was downloaded 5.6 million times, the company said last month.
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.