Lacrosse may not leap to every mind when thinking of sports media juggernauts, but the centuries-old game is rapidly becoming a buzzy new draw with a fast-growing, young-skewing audience.The Premier Lacrosse League leveraged the momentum this week, announcing a merger with more established predecessor Major League Lacrosse.
The deal means the PLL will expand to eight teams for its third season next summer.Paul Rabil, who plays for the PLL’s Atlas club, co-founded the league along with his brother, Mike, in 2018.
Backers include CAA, The Chernin Group, Blum Capital, the Raine Group and Alibaba billionaire Joe Tsai, who also owns the NBA’s Brooklyn Nets.A linchpin of the league’s creation was its media rights deal with NBC Sports.
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