Todd Spangler NY Digital EditorAdvertising revenue in the podcast sector in 2020 — like ad spending in other media — is taking a hit because of the coronavirus pandemic.U.S.
podcast advertising revenue is expected to grow 14.7% in 2020, to around $812 million, according to the 4th annual IAB U.S. Podcast Advertising Study, which was prepared by PwC.
That growth rate is down considerably from the 48% jump IAB’s study found for 2019, when U.S. podcast advertising revenue hit an estimated $708.1 million.For the report, as in prior years, PwC sent a survey to companies in mid-March to gauge 2019 revenue and forecast 2020-22.
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