Good Morning Britain host Piers Morgan and The Apprentice star Lord Alan Sugar have reignited their never-ending social media feud as the businessman branded the star a 'self promoting c***womble'.
The fresh row kicked off on Thursday night after Piers tweeted about the latest French sanctions which the country hope will curb the rise of coronavirus.
Posting to his millions of followers, Piers raged: "BREAKING: France suspends ALL football until further notice. "Britain will proceed with all football and allow fans to attend.
Someone's experts are wrong." Piers' tweet was the latest in a string of public attacks on Boris Johnson and the government for how they have handed the pandemic.
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