Phillip Schofield took a cheeky swipe at fellow ITV star Piers Morgan today after This Morning beat Good Morning Britain to win a TV Choice award.
The ITV daytime show, hosted by Phillip, and Holly Willoughby, took home the gong for Best Daytime Show.Alison Hammond was on hand to share the exciting news this morning.With Good Morning Britain also up for the award, Phillip, 57, couldn't resist saying: "Thank you, sorry Piers!" after his win.Alison interrupted the programme to make the announcement, taking the award out of the oven as she told viewers at home there was no glitzy ceremony due to the coronavirus pandemic.The former Big Brother star said: "This Morning has won a TV Choice Award for Best Daytime TV show everyone.
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