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Naman Ramachandran Sushant Sreeram, country director of Prime Video India, has reiterated the streamer’s intention of doubling down on investments in the territory. “Our five-year plan in India for Prime Video is to double what we have done in the last seven years. And our investment thesis is actually an apt reflection of that. We have committed to doubling our investment over the next five years compared to what we have invested in the previous five. We said this recently and we continue to stick to it,” Sreeram told Variety. “The question that I and the entire team in India is asked is, ‘Can we do this twice as bigger? Can we deliver, twice as much for customers across shows movies and the whole works? That’s the simple summary of what the five-year plan is.”

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Anil Kapoor, Samantha Ruth Prabhu, Varun Dhawan Star as Prime Video Unveils 69-Strong India 2024 Slate

Naman Ramachandran Prime Video has unveiled a 69-title 2024 slate of new and returning series and original and licensed films. The slate was revealed at a star-studded event in Mumbai on Tuesday hosted by Indian media personality Karan Johar. Amazon executives present at the event included Mike Hopkins, head of Prime Video and Amazon MGM Studios, Kelly Day, VP Prime Video International, ⁠James Farrell, VP, international originals, Gaurav Gandhi, VP, APAC and MENA, Sushant Sreeram, country director, India, Aparna Purohit, head of originals, India and Southeast Asia, Manish Menghani, director, content licensing, India, and Nikhil Madhok, head of Hindi-language, India.

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Rani Mukerji, Hande Ercel to Headline India’s FICCI-Frames Conference

Naman Ramachandran A-list Bollywood actor Rani Mukerji and Turkish star Hande Ercel will be among the luminaries speaking at the Frames conference in Mumbai. Organized by the Federation of Indian Chambers of Commerce and Industry (FICCI), the annual confab is one of the largest media and entertainment industry events in Asia. The theme of Frames 2024 is “RRR: Reflections, Realities and Road Ahead.” Participants this year also include Arjun Nohwar, senior VP and general manager, South Asia, Warner Bros.

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Prime Video India Head Sushant Sreeram Looks Back at Record 2023, Ahead to 2024 (EXCLUSIVE)

Naman Ramachandran Amazon Prime Video India‘s streaming service has had a record 2023 with 22 series and three feature films commissioned, the most since it launched in 2016, and a high level of consumer engagement. India continues to top the charts when it comes to Prime member engagement with Prime Video, the service informs Variety. No other Prime territory has a higher percentage of Prime members watching Prime Video each month than India and Indian content trended in the top 10 on Prime Video worldwide for 47 of the last 52 weeks, securing 15% of the total top 10 slots.

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The Next Decade Will Belong to Indian Stories, Says Prime Video India Country Head Sushant Sreeram

Naman Ramachandran The next decade will belong to Indian stories, according to Sushant Sreeram, country director of Prime Video India. Sreeram was delivering a keynote at the ongoing FICCI-Frames 2023 convention in Mumbai. “The coming decade belongs to Indian stories, with streaming enabling expansion of linguistic palette and content diversity,” Sreeram said. The executive also highlighted the impact of streaming services on the Indian media and entertainment industry, noting their role in taking Indian stories to a global audience. “By offering convenient and easy access to the finest Indian content, OTT [streaming] players have made Indian entertainment accessible to viewers worldwide,” Sreeram said.

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Amazon’s Kelly Day Restructures Prime Video International

Prime Video is restructuring its international business along regional lines in EMEA, APAC and the Americas.

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Amazon Prime Video Doubles Down on India Investment With 40-Strong Slate, Licensing Deals and TVOD Service

Naman Ramachandran Amazon Prime Video India is betting big on India. At a marquee event in Mumbai the streamer announced that it will more than double its investment in Prime Video India over the next five years and revealed a 40-strong slate, its biggest to date in the country.The titles are in the Hindi, Tamil and Telugu languages, across new and returning scripted and unscripted original series and co-productions, streaming over the next 24 months.

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