Amazon Prime Video Doubles Down on India Investment With 40-Strong Slate, Licensing Deals and TVOD Service
variety.comNaman Ramachandran Amazon Prime Video India is betting big on India. At a marquee event in Mumbai the streamer announced that it will more than double its investment in Prime Video India over the next five years and revealed a 40-strong slate, its biggest to date in the country.The titles are in the Hindi, Tamil and Telugu languages, across new and returning scripted and unscripted original series and co-productions, streaming over the next 24 months.
The service has also revealed a foray into original films. Some 70% of the upcoming titles will feature new talent, both in front of and behind the camera.In addition, the streamer has set licensing deals with leading Indian production houses Ajay Devgn FFilms, Dharma Productions, Excel Entertainment and Yash Raj Films.
Amazon has also launched Prime Video Store, its transactional video-on-demand (TVOD) movie rental service in India, available to both Prime members and non-members.
Customers will get early rental access to the latest Indian and international films.The event was attended by Jennifer Salke, head of Amazon Studios, Kelly Day, VP of international, Amazon Prime Video, James Farrell, head of local originals, Amazon Studios, Gaurav Gandhi, country head, Amazon Prime Video India, Aparna Purohit, head, India originals and Sushant Sreeram, director India SVOD.
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