The Next Decade Will Belong to Indian Stories, Says Prime Video India Country Head Sushant Sreeram
variety.comNaman Ramachandran The next decade will belong to Indian stories, according to Sushant Sreeram, country director of Prime Video India.
Sreeram was delivering a keynote at the ongoing FICCI-Frames 2023 convention in Mumbai. “The coming decade belongs to Indian stories, with streaming enabling expansion of linguistic palette and content diversity,” Sreeram said.
The executive also highlighted the impact of streaming services on the Indian media and entertainment industry, noting their role in taking Indian stories to a global audience. “By offering convenient and easy access to the finest Indian content, OTT [streaming] players have made Indian entertainment accessible to viewers worldwide,” Sreeram said.
Sreeram also noted that a quarter of the audience for Indian titles on Prime Video comes from outside India. He cited the recently released Amazon original series “Farzi” as an example.
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