Loose Women, Good Morning Britain, This Morning and Lorraine are reportedly in the midst of urgent discussions as they grapple with a significant drop in viewership.The popular daytime programmes are staring down the barrel of salary freezes and potential redundancies as ITV chiefs scramble to mitigate the financial fallout from a decline in ratings. The network is reportedly resorting to severe cost-cutting measures across some of its most beloved shows. Rumours are swirling that staff may be offered shorter three-month contracts over longer-term agreements, and freelance workers could face cuts.