Officine Generale. If you haven’t heard of it, it’s one of the chicest brands around, specialising in a polished but laid-back kind of insouciance; beautifully-made but down to earth and wearable.
It’s also been his best year sales wise to date, such is the demand for well-crafted clothes to wear in real life, as opposed to dressy office suiting.
It was the soft, easy approach to style that he saw in his local environs in lockdown that inspired his new collection, and you’d do worse to adopt his brand of elevated French loucheness; denim chambray shirts, soft-fit coats and a breezy, trainers-and-T-shirts approach to suiting.
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