Paramount+ Launches Its First Ever Mobile-Only Plan
deadline.comParamount+ has launched its first mobile-only subscription plan. Beginning in April, subs in Mexico and Brazil will be able to access the ‘Basic Plan’ for around $2.80 and $4.20 per month respectively.
Paramount+ mobile will have the same catalog as the streamer, with the likes of Yellowstone, Yellowjackets, 1923 and Star Trek: Picard available from launch.
Marco Nobili, Executive Vice President and International General Manager for Paramount+, said the mobile plan is “part of our broader strategy to scale Paramount+.” “With mobile entertainment consumption increasing around the world, a mobile-only option will make our slate of programming more accessible to our audiences in mobile-first countries,” he added.
According to studies quoted by Paramount, more than 50% of the “online population” in both Mexico and Brazil use the smartphone to access streaming services for watching on-demand TV and movies.
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