Paramount+ Launches ‘Drag Race Italia,’ Talks Growth at Series Mania
variety.comJohn Hopewell Chief International Correspondent LILLE, France — Paramount+ will be bowing “Drag Race Italia” Season 3 on the streaming service in Italy, followed by the U.S.
and Latin America later this year. The Italian Season 3 follows on the recent announcement of three new “Drag Race” editions in Brazil, Germany and Mexico and a “Global Drag Race All Stars,” which will air on Paramount+ in their respective territories this year, Paramount+ announced Wednesday. “As we expand Paramount+’s global footprint, it was important to recapture ‘Drag Race’ in key international markets and also build an interconnected competition series with a new ‘Global Drag Race All Stars’ – it’s like a global Super Bowl for Drag,” said Chris McCarthy, president-CEO, Showtime/MTV Entertainment Studios & Paramount Media Networks.
The news came minutes before Marco Nobili, Paramount+ EVP and international general manager for Paramount took to the stage at France’s Series Mania in Lille for a fireside chat to talk an industry audience through Paramount+’s roadmap on a path to profitability which takes in harnessing the power of its huge IPs, further geographical expansion, scaling and franchises.
Few shows illustrate better Paramount+’s arsenal of big titles than “RuPaul’s Drag Race,” which, produced by MTV Entertainment Studios and World of Wonder, has won 27 Emmy Awards.
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